​smb
Helper
HomeToolsGuidesTopicsTemplatesGlossaryInsightsAboutContact

Template

B2C offer example

Consumer offers are not just shorter B2B proposals. The tone is different, the legal weight is different, and the acceptance flow has to be faster. Two examples below: a service booking and a package selection.

Proposals & Quotes
SMBHelper editorial teamEditorial standards

When to use

  • Selling a service directly to an individual (photography, coaching, lessons).
  • Confirming a booking or appointment with associated cost.
  • Presenting package options to a consumer customer.
  • Following up on an enquiry that came in via social media or a contact form.

Examples

Service booking — single session

Subject: Your photography session — quick details

Hi {first_name},

Thanks for getting in touch. Here's what I can offer for the {date} session:

WHAT YOU GET
- 90-minute outdoor session at the location we discussed.
- 25 fully edited high-resolution photos delivered within 7 days.
- Online gallery for sharing with family.

PRICE
Total: {amount}, all-inclusive.
50% to confirm the booking ({deposit_amount}), balance on delivery.

TO CONFIRM
Reply with "yes, book me in" and I'll send the deposit invoice. The slot is held informally for 48 hours.

Looking forward to it,
{your_name}

Warm, specific, no legal jargon. Clear deposit instruction. Slot-hold pressure without being pushy.

Package options — pick one

Subject: Three options for your dog's training plan

Hi {first_name},

Based on what you described about Bailey, here are three options. Pick whichever fits — happy to talk through any of them.

ESSENTIALS — 220
- 4 weekly 1-hour sessions at your home.
- A printed plan you can follow between sessions.
- One follow-up call after the four weeks.

STANDARD — 420 (most chosen)
- 8 weekly 1-hour sessions at your home.
- Printed plan plus access to my video library.
- Two follow-up calls.
- Free re-booking of one missed session.

INTENSIVE — 680
- 12 weekly 1-hour sessions across 6 weeks.
- Everything in Standard, plus two on-leash outings together.
- Six months of email support after the programme ends.

TO CONFIRM
Reply with "Essentials", "Standard", or "Intensive" and I'll send the booking link with payment options.

This offer holds for 7 days.

{your_name}

Three options give the buyer a sense of control. Naming a 'most chosen' anchors the middle. One-word reply lowers the friction at acceptance.

Tips

  • Avoid legal jargon — consumers are turned off by terms-and-conditions language they did not ask for.
  • Offer a deposit option. It commits the customer and protects you against last-minute cancellations.
  • Make acceptance one click or one reply. Friction at the acceptance step kills consumer conversions.
  • Mention the consumer's statutory rights when relevant (e.g. cooling-off periods in the EU/UK) — short and matter-of-fact.
  • Keep the offer to one screen on a phone. Consumers read on mobile.

Frequently asked questions

Do consumer offers need terms and conditions?
Major obligations should be referenced (cancellation policy, deposit non-refundability if applicable) but kept short. A separate full T&Cs document linked from the email is fine.
Should I include VAT or sales tax in the headline price?
For consumers, yes — almost always. Consumers expect the headline price to be the price they pay. B2B buyers typically expect prices ex-tax. Mixing these up makes the offer feel unprofessional.

Related tools

Related guides

Related terms